Digital Marketing Training Course

Digital Marketing Master Program

50+ modules, 20+ tools Covered

100+ hours

Syllabus

Introduction to SEO
- Basics
- Importance of SEO
- Types of SEO Techniques
- White Hat SEO
- Black Hat SEO
- Grey Hat SEO
- Ad copy
Understanding Search Engines
- How Search Engine works?
- Data Server
- Index Server
- Spiders / Crawlers
- Page Rank
- Alexa Rank
- Google Sandbox
- Google Dance
- Recover from Penalization
SEO Research & Analysis
- Market Research
- Keyword opportunity
- Website Analysis
- Competitors Website Analysis
- Keyword Research and Analysis
- Types of keywords (Informational, Transactional, Location-Based Keywords)
- How to Choose Best Keywords
- Tools available for Keyword Research
- Initial Ranking Analysis
- Keyword Research Tools
- Introduction Google Webmasters Tool
Website Design SEO Guidelines
- Content Research
- Content Guidelines
- Content Optimization
- Design & Layout
XML Sitemaps
- How To Create
- Usage & Benefits
Wordpress
- Creating Wordpress Websites
- Wordpress Website Setup & Configuration
- How to use SEO in Wordpress Sites
On Page Optimization
- URL Optimization
- Domain Names & Suggestions
- Keywords - URL mapping
- Title Attributes
- Meta Tags Optimization (description, keywords, no follow, no index)
- Navigation
- Content Optimization (Headings, Bold Text, Anchor Text), User-Friendly, Authoritative Content
- Content Duplicity: how to get rid
- Image Optimization (size, weight, dimension, ALT and Title tags)
- Internal Linking
- Sitemap (html and xml)
- Canonical Tag
- Robots Meta Tag
- Structured Data
- Various Redirections (301, 302)
- Page Not Found Page 404 Error
- Rich Snippet
- Google Algorithms
- Server and Hosting Check
- Latent semantic indexing

Off-page Optimization
- Page Rank
- Link Popularity
- Link Building in Detail
- Directory Submission
- Social Bookmark Submission
- Blog Submission
- Articles
- Links Exchange
- Reciprocal Linking
- Submission to Search Engine
- RSS Feeds Submissions
- Press Release Submissions
- Forum Link Building
- Competitor Link Analysis
Mobile Optimization
- What is Mobile Optimization?
- Mobile SEO Best Practices
- Page speed
- Don't block CSS, JavaScript, or images
- Site design for mobile
- Don't use Flash
- Optimize titles and meta descriptions
- Optimize for local search
- Mobile site configuration
App Store Optimization
- App name
- Compelling Description
- Unique icon
- Screenshots and videos
- Localize listing
- Outside promotion
- Frequent Update
- Encourage ratings and feedback
- APP Keywords
- APP Description
Google Analytics
- Introduction to Google Analytics
- Installing Google Analytics
- Real Time Tracking
- Site Usage
- Visitors Analysis
- Demographics, Geo, Behavior, Technology etc
- Traffic Sources / Channels
- Interpreting Bars & Figures
- Goal Settings and Tracking
- How Google Analytics can Help SEO
- Webmaster Central & Bing/Yahoo
- Preparing Ranking Report
- Preparing Traffic Report
- Securing Ranks
Google Webmasters Tools
- Introduction to Google Webmasters
- Tracking Pages
- Tracking Demographics
- Setting Global Distribution
- XML Sitemaps
- Preparing Ranking Report
- Preparing Traffic Report
- etc
SEO Tools
- Keywords Planner
- Page Speed Insights
- Woo Rank
- Alexa
- Moz
- Similar Web
- SEO Quake
- Majestic SEO
- Fruition
Google Various Updates and Its Effect
- Google Panda
- Google Penguin
- Google Hummingbird
- Other Updates

SEM (Search Engine Marketing)
- Introduction to SEM
- SEM Tools & Techniques
SEM Tools
- Image Creating Tools - For Image Marketing
- How to Create Images for Different AD Formats of FB, Google etc
- Getting Copyright Free Images Online
- Video Making Tools - For Video Marketing
- How to Create Videos for Different AD Formats of FB, Google etc
Facebook & Instagram Marketing
- Creating Facebook Brand Page
- Getting Page Likes (Free/Paid)
- Introduction to Facebook ADs Manager
- A/B Testing
- Goal Settings
- Targeting Audience
- Keywords Research
- Creating Different AD formats
- Setting Bids & Budget
- Display ADs - use images from Image Creating Tools - e.g. check our images on FB page
- Facebook Pixels - To Target Website Visitors
- Facebook Page Like Ads
- Facebook Brand Promotion ADs
- Facebook Website Visitors ADs
- Facebook APP Promotion ADs
- Linking Facebook & Instagram Pages
- Instagram Page Follow ADs
- Instagram Brand Promotion ADs
- Instagram Website Visitors ADs
- Instagram APP Promotion ADs
- Non Paid Marketing Techniques on Facebook & Instagram
Twitter ADs
- Creating Twitter Page
- Creating Twitter Image ADs
- Targeting Audience
Linkedin ADs
- Creating Linkedin Page
- Creating Linkedin Image ADs
- Targeting Audience
Google ADs
- Registering with Google MyBusiness
- Registering with Google ADs
- Keyword Research & Planning
- Targeting Audience
- Goal Setting
- Creating Search ADs
- Creating Image ADs - use images from SEM Tools
- Creating Video ADs
- Creating Brand Promotion ADs
- Creating Video ADs
- Creating APP ADs
- Creating Gmail (Email) ADs
- Creating Remarketing List
- Targeting Website Visitors
- Understading PPC
- Setting Bids & Budget
- Adjusting AD Bids & Check Response
- AD Tracking
- Generating Reports
- Understanding Reports
- Linking Google ADs & Google Adsense
- Linking Google ADs & Google Analytics
- etc

Youtube Marketing
- Creating You tube channels
- Set Keywords
- Run Youtube Image & Video ADs
- Understanding 5 sec skip Ads, 25 sec skip ADs & Charges
- Earn Money on Youtube
Webinar Marketing
- Introduction
- Webminar Marketing Websites
- Skype Marketing & Settings
- Shooting Webminar Mails
- Jooining Meetings
Quora Marketing
- Creating Quora Page
- Link & Website Marketing
- Creating Content
- Dos & Don't in Quora to avoid Blocking
Google AD Sense
- Creating AD Sense Account
- Linking Website with AD Sense
- Earn money on website via Google ADs
- Setting AD formats on Website
- Using Display ADs on money
- Track Earn money on Website
Email Marketing
- Introduction multiple Email Marketing Platforms like MailChimp, Mailjet etc
- Creating Mobile Responsive Emails
- Creating Effective Emails
- Landing Pages
- Uploading List
- Shooting Email Campaign
- Campaign Analysis
- Choosing Best Performing Emails
SMS Marketing
- SMS Marketing Websites
- Create Effective SMS
- Shooting SMS Campaign
APP Marketing
- Paid & Non Paid Marketing Techniques
- AD Campaigns on Facebook, Instagram, Google etc
Make Money Online or Become a Freelancer
- Freelancing Techiques
- Freelancing Sites
Affiliate Marketing
- Amazon Affiliate Marketing Introduction
- Registering with Amazon
- Setting up products
- Selling online
Whatsapp For Business
- Configuration
- Automated Messages
- Custom Product Listing etc
Other Benefits
- 5 Google Certifications - Guidance & How to Get it for Free !
- Hubspot Certification - Guidance & How to Get it for Free !
- Live Access to Live Digital Marketing Campaigns & Tools on Live Projects for Practice - to make you expert - Many Wish but Most Don't Get it. WE PROVIDE ! No Additional Charges, for FREE !
Freelancing Techniques
Multiple Live Projects
Multiple Live Projects
Course Completion & Internship Certificates

Benefits to Our Students

Best Digital Marketing Training Institute
Training from Experts
Hands On Training - Approx 25% Theory & 75% Practicals
Job Oriented Course - Training on Basic to Advanced Topics
Professional Notes & Guidance
Interview Prepare Sessions etc.
Live Projects / Internship / Live Case Studies
Placements - Dedicated HR Team for Placements - Overall 1000+ Companies - Check Recent Placed Students on Placement Page
Free Demo, EMI Available, Check Live Placement Calls in Office etc.

Our 5 Step Process For Success

One of Leading Institutes for Placements !

We provide Free Placement Service to our students to help them get job in industry. Service will be offered up to 1 year (more than sufficient) until they get job as per requirements from industry (overall 1000+ companies). Check recent placed students on site and few of recent added companies on page below. Eligibility criteria - a full length course of minimum duration of 2 months or above or combination of related courses of minimum 2 months duration enrolled with us in Live Online or Classroom Trainings format.

Our Recent Placements - click here

Overall 1000+ Companies- Few Mentioned Below

1. Appetals Solutions Private Limited
2. SAAR IT Resources Pvt. Ltd.
3. ALFA KPO PRIVATE LTD
4. eBrandz Solutions Pvt. Ltd.
5. Collabera Technologies Pvt. Ltd.
6. Qtech Software Pvt. Ltd
7. NIIT Ltd
8. PRIMUS Techsystems Pvt. Ltd.
9. Opportune Technologies Pvt. Ltd.
10. QualityKiosk Technologies Private Limited
11. TurtleDove Technologies
12. Edelweiss Capital
13. Sarla Advantech Pvt. Ltd
14. Peoplefy
15. Winsoft Technologies India Pvt. Ltd.
16. Career Catalysts
17. Brandintell Services
18. Softtact Technologies
19. Spider Software Private Limited
20. Web Werks India Pvt Ltd
21. RABS Net SolutionsWebsiteDirectionsSave
22. Quess Corp
23. Aurionpro Solutions Limited
24. CareNX Innovations,
25. Dev Software
26. Ardentisys Ltd
27. Systems India
28. Turtle Dove
29. IXIA Solutions
30. TrueTech Solutions
31. Web Werks India Pvt Ltd
32. Nair Technologies Pvt Ltd
33. Sproxil
34. PRISMA
35. AgreeYa Solution Pvt Ltd
36. Trigent Software, Ltd.
37. Think People Solution Pvt Ltd
38. 3Di System Solution Pvt Ltd
39. SoftLink Gloal Pvt Ltd
40. IDZ Digital Pvt Ltd
41. Velox solutions Pvt Ltd
42. Sydata
43. Web Werks India Pvt Ltd
44. Nair Technologies Pvt Ltd
45. Sproxil
46. PRISMA
47. Trigent Software, Ltd.
48. Velox solutions Pvt Ltd
49. Biztran Solutions Pvt Ltd
50. NSEIT
51. TrueTech Solutions
52. Nair Technologies Pvt Ltd
53. PRISMA
54. AgreeYa Solution Pvt Ltd
55. Biztran Solutions Pvt Ltd
56. IXIA Solutions
57. IDZ Digital Pvt Ltd
58. Wipro consultancy services pvt ltd
59. Fax Technologies
60. Medha Servo Drives Pvt. Ltd.
61. N.G Technologies Pvt Ltd.
62. Sanskriti Group limited
63. Tieto Software Technologies Pvt. Ltd.
64. Vensars Technologies
65. CallNdata Technologies
66. Sentient Systems Private Limited
67. Maraekat InfoTech Ltd.
68. Innovins Technologies
69. Navneet Infotech
70. Webanta Web Services
71. futurescape technology
72. Enterops Technologies Pvt. Ltd.
73. Softlabs Technologies And Development Pvt Ltd
74. Lauruss Infotech
75. VTech Services pvt ltd
76. Sensys Technologies Pvt. Ltd
77. Paymentz
78. Empedure Technologies
79. BigSun Technologies Pvt. Ltd
80. Bela Tree services pvt ltd.
81. Qubit colors
82. 3m Softtech Solution
83. Software Premium Consultancy Pvt. Ltd.
84. RABS Net Solutions
85. Shakti Enterprise
86. Ambinet Consulting Services
87. Web Axis
88. Richwell Information Technology Systems Pvt Ltd
89. Inetsofts Softwares and System
90. Prime Infotech Overseas
91. Nexstep Infotech Private Limited
92. Hridayam Soft Solutions Pvt Ltd
93. HexaTech IT Ventures Pvt Ltd
94. Spa On Web
95. 3rd Eye Informatics
96. Elita
97. SOFT DIGITS
98. VRS Software
99. NetGains Technologies Pvt Ltd
100. Nair Technologies Pvt Ltd
101. Ascyenta Technologies Pvt Ltd
102. Welbour
103. Sunlabs software Pvt Ltd
104. Stream Softwares
105. Auctus Infotech
106. Gamma IT Solution & Services
107. iWeb Tech Expert
108. Everest IT Services Pvt Ltd
109. Synergetics India
110. Mass Infonet (P) Ltd
111. Matrix Solutions Pvt Ltd
112. Matrix3D Infocom Pvt Ltd
113. Microquery Limited
114. Mobility Frames
115. Mswipe Technologies Pvt Ltd
116. Natsun Technology Services Pvt Ltd
117. Net Systems Informatics (I) Pvt Ltd
118. Nifsys Technologies (I) Pvt Ltd
119. Novacom Brainware
120. Octane Mobile Pvt Ltd
121. Overtures
122. Accent Consulting
123. Indo-City Infotech Ltd.
124. Nexgen Technology Services Pvt. Ltd.
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Digital Marketing Master Program

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Placements

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